The Decathlon Union Station Store project was a groundbreaking venture that aimed to revolutionize the decathlon retail experience by integrating a digital-first approach. The city store stood to be the brand's first physical footprint in Toronto; located at one of the busiest transit intersections in North America. The project's main goal was to design a store that seamlessly blends the physical retail environment with digital interactivity, creating a unique and immersive shopping experience that stands out in the modern retail landscape.
Project Brief: Design and Launch a Fresh store concept with a small retail space and drive online and click and collect. a space where people could stop by on their commute to collect their e-commerce orders.
Objective: To design a store that stands out in the busy Union Station in Toronto, while adhering to the brand guidelines and identity of the global brand.
Store Design: Create a modern, inviting store layout with interactive and engaging displays.
Brand Identity: Develop a unique store identity while maintaining the universal brand experience that resonates with the target audience.
Technology Integration: Use advanced technology for an interactive shopping experience.