The Career

May 2014 - Present

Integrated Marketing Communications

A marketing and communications professional with six years of experience in crafting creative campaigns and strategies that generate awareness, profit, and strengthen a brand's overall image. I aim to develop myself every day - learn new skills & enhance my knowledge so that one day I can lead, mentor, and inspire those who are not afraid to think outside the box.

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Head of Marketing - Atomi Inc | atomi smart

July 2019 - Present

Over the past 20 years, Atomi Inc. has been considered as one of the leaders in the consumer electronics industry across the American continent. In 2019 the brand launched its automation / smart-tech venture - atomi smart which deals in home automation and smart consumer electronics. the brand has a portfolio consisting of various smart products. 

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Marketing & Communications Manager - Maynardleigh Associates

March 2018 - December 2018

Maynard Leigh delivers outstanding behavioural change programmes in the areas of Communication, Leadership and Teams. Since 1989, the brand has pioneered the use of concepts of theatre, blended with psychological insight and frameworks for organizational change, to create highly intensive development programmes for corporates around the globe.

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Communications Leader - Decathlon Spots

June 2016 - December 2017

Decathlon S.A. is a French sporting goods retailer. With over 1,500 stores in 49 countries, it is the largest sporting goods retailer in the world. Committed to creating innovative, high-quality and affordable products, the brand focusses on making the pleasure and benefits of sport accessible to all.

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Managing Director - Dead Concept & We Do Somethin

May 2014 - June 2016

We do something and Dead Concept are start-up projects. Under the umbrella of these projects, the team managed about 65 brands on a monthly retainer. The commercial services of the project encompass the following

 

  • Integrated Marketing and Communication solutions

  • Business Development

  • Advertising and Brand Strategy

  • Graphic Design

  • Photography

  • Video Production

  • Social Media Management

  • Event Management

  • Corporate Social Responsibility

  • Content and More.

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Download the Curriculum vitae